Tag: PSFK

How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

via PSFK by PSFK Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service Read more at https://ift.tt/2TtXEgH

How Brands Are Democratizing Consumer Access To Mental Health Support

via PSFK by PSFK As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots Read more at https://ift.tt/2zyDHuk

How Brands Are Helping Consumers Curate Individualized Experiences

via PSFK by PSFK From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust Read more at https://ift.tt/2Mfd3i6

[New report] Leveraging Data To Create Personalized Experiences

via PSFK by Bogar Alonso This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences. In this digital age, a human touch is becoming increasingly important, and customers want to be seen…

[New report] Enriching Experiences Through The Customer-First Approach

via PSFK by Bogar Alonso This research paper explores what it means to put the “customer-first” and highlights innovative ways that companies are implementing policies and practices that put the customers’ need ahead of all else. In this digital age,…

Optimizing The Digital Insurance Experience

via PSFK by Emily Wasik This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the insurance plan search, application and approval process, as well…

4 Key Strategies For Brands To Optimize Business Operations With Chatbots

via PSFK by Catherine Ollinger Chatbots will allow businesses to cut costs, conserve resources and more efficiently meet today’s consumer expectations for on-demand and personalized service Read more at https://ift.tt/2EpAfRU

Interview: Why Chatbots Continue To Fail Us

via PSFK by Piers Fawkes, PSFK Digital anthropologist Amber Case explains why conversational AI still has a long way to go before it meets our expectations Read more at http://ift.tt/2FdGca1

Luxury Brands Are Rushing To Build Their Own Chatbots For The Holiday Season

via PSFK by Jennifer Passas High-end retailers are catching up with their own AI chat bots to engage holiday shoppers Read more at http://ift.tt/2BnJRw0

The Mall Of America Built A New Chatbot To Aid Holiday Shoppers

via PSFK by Zack Palm This new chatbot can field questions such as where to find parking, stores, rides and even showtimes at the movie theater Read more at http://ift.tt/2CwPesA

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